For more than two decades, I've helped brands communicate more effectively through thoughtful design, strategic thinking, and user-focused experiences. My background spans agency, corporate, and entrepreneurial environments, allowing me to move comfortably between big-picture strategy and hands-on execution.
Graphic Design
Creating cohesive marketing materials across both print and digital channels, including brochures, direct mail, advertisements, presentations, signage, trade show graphics, packaging, social media assets, and promotional campaigns.
Brand Identity
Building and maintaining consistent visual systems that strengthen brand recognition across every customer touchpoint. From logos and color palettes to brand guidelines and marketing collateral, I enjoy creating designs that are both memorable and scalable.
Digital Marketing
Designing assets that support business goals across websites, landing pages, email campaigns, social media, digital advertising, and e-commerce platforms while maintaining a consistent customer experience.
User Experience (UX)
Designing intuitive, user-centered digital experiences through information architecture, wireframes, interaction design, visual design, and usability best practices. My focus is always on making complex experiences feel simple.
E-Commerce
Building customer experiences that support both usability and business growth. My experience includes Shopify, Amazon, Etsy, merchandising strategy, product launches, conversion optimization, SEO, and customer journey improvements.
Creative Direction
Leading projects from concept through final execution while collaborating with cross-functional teams, managing multiple priorities, and maintaining high standards of quality and brand consistency.
Primary Design Software
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Adobe Illustrator
Adobe InDesign
Adobe Lightroom