Designer with 20+ years creating digital experiences, marketing campaigns, and brands that connect with people.
Hi, I'm Jen!
I'm a multidisciplinary graphic designer and creative strategist with more than 20 years of experience designing brands, marketing campaigns, digital experiences, and customer-focused solutions. Throughout my career, I've partnered with advertising agencies, Fortune 500 brands, national retailers, and small businesses to create work that not only looks great, but solves real business problems.
I've always believed that good design starts with understanding people. Whether I'm developing a brand identity, designing a marketing campaign, building an e-commerce experience, or creating printed collateral, my goal is to communicate clearly, create meaningful connections, and make every interaction intuitive.
My career has allowed me to work with an incredible variety of clients and brands, including Walmart, CVS Pharmacy, eBay, ASDA, Microsoft, Samsung, Nintendo, Google, Disney, FedEx, Coca-Cola, Johnson & Johnson, Lenovo, Dell, Toyota, Chase, PayPal, Nestlé, Staples, Carnival Cruise Line, Elizabeth Arden, Tampa International Airport, and many others. Along the way I've collaborated with designers, copywriters, developers, marketers, project managers, and business leaders across the United States, the United Kingdom, and Australia.
In 2020, I founded Forged Flare®, a handcrafted e-commerce brand that gave me the opportunity to combine nearly every discipline I've developed throughout my career. From building the brand identity and designing every product collection to creating the Shopify experience, directing photography, developing marketing campaigns, optimizing SEO, managing email marketing, and overseeing creative strategy, I've been fortunate to build a business that reflects both my passion for design and my love of creating meaningful experiences for customers.
Before launching Forged Flare®, I spent more than a decade as a Senior Interactive Designer at Triad Retail Media, where I designed digital experiences and shopper marketing campaigns for some of the world's largest retailers and consumer brands. Earlier in my career, I worked in agency environments as both an Art Director and Senior Web Designer, leading projects across print, digital, branding, advertising, websites, email marketing, presentations, and interactive media.
Areas of Expertise
Graphic Design
Brand Identity & Visual Systems
Marketing Campaigns
Print & Digital Design
User Experience (UX)
Website & Landing Page Design
E-commerce Design & Strategy
Adobe Creative Suite
Illustration
Email Marketing
Creative Direction
Packaging Design
Presentation Design
Cross-Functional Collaboration
Design is constantly evolving, and that's one of the things I enjoy most about this profession. I'm naturally curious, always learning, and genuinely enjoy finding better ways to communicate ideas visually. Whether I'm creating a single piece of collateral or helping shape an entire brand experience, I believe thoughtful design has the power to make people's lives just a little bit easier.
Thanks for stopping by. I hope you enjoy exploring my work.